Hennepin County
COVID-19 Vaccine Campaign

UX & UI / Social Media / Art Direction

Client: Hennepin County
Agency: KNOCK Inc
My Role: Designer & Art Director

In 2021, as vaccines become more and more a part of our everyday conversations, Hennepin County was ready to start rolling out vaccine information to the public. In 2020, Hennepin County and KNOCK developed a vaccine campaign, under the “Take Care of Each Other” umbrella campaign, that introduced a brighter color palette and was centered around the new line, “For all the things we miss, don’t miss this.” With this new vaccine campaign, our challenge was to update the current site to match the updated look and transition content to focus on vaccines.

Along with designing the new vaccine website, I also assisted in art directing photoshoots and designing other campaign deliverables such as social media posts, bus shelters, and more.