Planned Parenthood Telehealth Campaign

Illustration / Social Media / Art Direction

Client: PPNCS
Agency: KNOCK Inc
My Role: Designer & Illustrator

KNOCK partnered with PPNCS to recommend a strategic approach that will connect with new audiences and differentiate PPNCS in the telehealth space and develop a campaign that resonates across channels and delivers on PPNCS objectives. The first objective was to connect with patients, the campaign must highlight the organization’s distinction, and demonstrate better health outcomes that come with PPNCS’s victual care. The second was to highlight PPNCS’s areas of distinction; comprehensive sexual and mental health care, and connection with quality health care providers focused on individual needs. 

This illustrative approach is an uplifting and distinct way to highlight PPNCS’s telehealth platform. The headline highlights both the value of the PPNCS’s offerings and the convenience of telehealth. The subhead drives home the telehealth messaging with a vanity URL. Our characters were designed to be youthful with personal details that made them each unique.